Archive for the ‘Marketing’ Category

Bonds are Investment

Like stocks, bonds are sold commission free in their initial offerings.  Prices are low, because of the huge amount of bonds an the market, and the commissions are paid for by the issuer.  You also get a prospectus if you buy on the initial offerings—prospectuses are rarely available to buyers in the secondary market.

Bonds are one investment in which a full-service broker may be cheaper than a discount broker.  A discount broker may have to go to a dealer first to buy the bond you want.  The dealer will charge a markup.  Then, the discounter will put a commission on it, even if it’s a small one, before he or she sells it to you.  There’s no guarantee that your full-service broker will always be cheaper than your discount broker, but it is always worthwhile to check before buying.

Also, don’t assume that just because the broker discounts stock commissions he or she won’t put a markup on bonds.  You should always make sure you know both the bid and the ask price, even when buying from a discounter.

Market Research

The choice of a location for is vice fifths will depend on the traits of the target customer Information and where the target customers want to be served may be known through market research.

Schools may be located at the peripheral sections urban areas. where they can be easily, reached by students from nearby districts and towns. Motels depend upon some types of travelers, as they must be located along the highway, not necessarily in the centers of the town. Shoe repair shops, barber shops, and appliance repair shops are better located at or near residential areas.

Service firms are those specifically sought by customers if the customers are satisfied with the services they provide, they will be continuously patronized even,if a competitor is more accessible, Even if this is so however there is a point where the customer will be indifferent to the quality,of service if the firm providing it is too far enough.